Millennials are time and time again accused of a lack of attention span, an inundation with technology and an obsession with social media. Yet, what is often neglected is that these very characteristics could be viewed as positive attributes. In fact, social media in particular presents a phenomenal opportunity for growing these young men and women’s career, enhancing their professional reputation, and cultivating their corporate/client relationships.
As Millennials trail-blaze their way into a professional future saturated with digital media and technology, here are a number of things they should keep in mind:
Focus on the long-term.
As they say, “content is king,” and cultivating a long-term relationship rests upon this very notion. By providing value to your digital audience, you are forming an organic relationship with what will be your loyal customer base. If you merely reach out to ask for referrals or advertise mediocre specials, you will lose the interest of your online following and thus reduce your potential customer base.
High-quality, informative and engaging content is what will naturally drive customers to your brand and is what will keep them coming back. Give your customers (or professional network) something they legitimately want to read, and they will keep returning to the source (you) for more.
Maintain professional social media profiles.
Just in case you haven’t already taken care of this, make sure you have created and are maintaining a professional online presence. LinkedIn and Twitter are both fantastic platforms for increasing your digital exposure and refining your professional brand. As you increasingly post informative and engaging content, you will be adding to your image as a ‘thought-leader’ in your industry, which will in turn bolster your overall image.
Keep your finger on the pulse of the online community to ensure you are writing about things and engaging with trends that have traction behind them. You can increase your digital audience by writing things people want to read, but the only way to write thing people want to read is to see what they are already reading somewhere else. Websites like Right Relevance and even the Google News add-on are wonderful tools for seeing what the internet is discussing, interacting with, and commenting on. Take advantage.
In today’s day and age, social media is a fundamental aspect of building, refining, and perfecting your professional image. There is no excuse to not grow your online brand along with your career. In fact, your career itself may very well depend on it.